"When I took over the IFS business 18 months ago, I met with a number of
high profile PR Consultancies, with the objective of selecting a
business that would help IFS by providing strategic communications and
media relations programs.
With BENCH PR specifically focusing on
the information technology and communications space, it was clearly
evident that they were extremely well connected in this domain, which
was critical to my decision making process.
Jocelyn Hunter, the
Director of BENCH PR stressed the importance of working “with us” and
not “for us” in a genuine trusted advisor approach. She gained my trust
very quickly due to her sincere and down to earth approach.
Over
the last twelve months we have achieved extraordinary results in
relation to the breadth and depth of PR exposure through Bench PR’s
efforts.
Whilst IFS is part of a large global enterprise, IFS
Australia only has a very small footprint to leverage in this part of
the world and Jocelyn and her team have done an amazing job to really
focus on the vertical sectors we are trying to penetrate with great
success. Many times I have thought to myself that Jocelyn has a better
understanding of the IFS business and our competitors, domain, etc than
even I do. This In-depth industry knowledge and her focus on results and
not process have given me great comfort. Our results speak for
themselves.
BENCH PR come with my highest recommendation.
Jocelyn is extremely proactive and results-focussed, coupled with the
fact that I feel like she is actually part of the IFS Australia and New
Zealand business!"
Rob Stummer, Managing Director, IFS