With Xero being a very strong brand in NZ, my challenge as new MD for Xero in Australia was to take the brand to a new level and gain profile in a...
BENCH PR provides a full range of media and communications services from corporate profiling and issues management to writing professional case studies and event management. We are true business partners for our clients and we deliver, every time.
BENCH PR can provide excellent collateral for the media including press releases, case studies and articles. BENCH PR will also develop and pitch ideas to journalists, for features or opinion pieces, set up and manage media interviews, press conferences or other media events.
BENCH PR will work with you to ensure your team is prepared for media interviews, delivering your key messages every time. Our training sessions will help develop spokesperson talent and build confidence in dealing and communicating with the media.
The media is becoming more specialised and fragmented and the rise of social media and the use of social networking tools can be a very effective way for companies to communicate with their customers or clients. For some clients social media will add little value, for others it can be very effective.
BENCH PR will work with you to understand and determine whether it's appropriate for your campaign.
Of course public relations is not just about media. An effective PR campaign will target all stakeholders in trying to change or influence the perception of a company or organisation. Analysts are a very important audience and can influence a company's buying decision. An analyst's needs are different to a journalists and therefore require a different approach. BENCH PR can identify the appropriate analysts in your industry and develop and analyst relations program for you to target them effectively.
Another way of reaching key influencer groups is to speak at industry leading conferences and events. BENCH PR can help identify speaking opportunities at relevant events and secure speaking opportunities for you.
BENCH PR hosts half day and full day messaging sessions for its clients which confirm exactly what the key messages should be, using a range of techniques and analysis. These messages can be broken down into corporate, product and vertical specific messages and a final messaging document is delivered, which can be used for media interviews and other marketing collateral.
BENCH PR has excellent experience in issues management and crisis management and can help companies respond quickly and effectively.
BENCH PR can develop and implement internal communications campaigns, informing employees of company announcements and also help to communicate key messages to other stakeholders including suppliers, partners, and clients.
We can run PR campaigns across the Asia Pacific region, working with our partners Rice Communications in Singapore. We can create content for all regions, ensure the coordination of events across the region and provide one report to the client detailing activity in each country. This is particularly helpful for clients who just want one point of contact when rolling out campaigns in the Asia Pacific region.
Our team of excellent writers can help you develop case studies, brochures, white papers or newsletters. We'll work to ensure that your written materials are clear and consistent.
BENCH PR can help plan and host events including product launches, media events and conferences and tours, road shows and roundtable debates.