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We made the tough decision to re-brand from City Software to eStore.com.au and needed the services of a good PR agency to communicate our new name to the market. BENCH PR identified issues...
Xero
BENCH PR developed an 'influencer program' for Xero that raised the profile of the company with the national, IT, accounting and small business media and established the platform as the 'online accounting system' of choice in the Australian market.
For information about how BENCH PR communicated the benefits of a cloud based accounting system to startup and small busineses, download pdf here
eStore.com.au
BENCH PR launched eStore.com.au, Australia's largest independent technology online retailer to the media and other stakeholder audiences.
For more information about how BENCH PR established eStore.com.au as the industry voice on online retailing, download pdf here
Kogan Technologies
BENCH PR launched the Kogan Agora 10 inch netbook achieving widespread media coverage in national, IT and Consumer tech publications.
For more information on how BENCH PR achieved these results for Kogan Technologies, download pdf here
Upstream Print Solutions
BENCH PR established Upstream Print Solutions as a thought leader in the area of managed print services, securing speaking opportunities and opinion pieces in key publications.
For more information on how BENCH PR positioned Upstream as a leader in their field, download pdf here
IFS
BENCH PR developed a PR program for IFS that would raise their profile in each of their target industries in Australia and New Zealand including Oil and Gas, Manufacturing, Defence, Mining and Utilities.
For more information on how BENCH PR demonstrated IFS' expertise in these sectors, download pdf here
Biarri
To demonstrate what Operations Research can do for business, BENCH PR identified media opportunities for Biarri to educate their key audiences about what Operations Research is.
For more information on how BENCH PR helped Biarri communicate a complicated concept and demonstrate its benefits, download pdf here
Synnex
BENCH PR identified profile opportunities and developed stories around the financial strength of the company to achieve excellent results in the channel IT media.
For more information on how BENCH PR propelled one of the largest IT distribution companies in Australia into the spotlight, download pdf here
Retail Directions
To position Retail Directions as a thought leader in the retail industry, BENCH PR developed a PR program to profile the company and Managing Director, Andrew Gorecki.
For more information on how BENCH PR positioned Retail Directions a a leader in their field, download pdf here